Sachin Tendulkar – Soul that inspired a generation of young people

We know it’s always been country first for Sachin Tendulkar, yet his gesture of pointing to the Indian flag on reaching his 100th international hundred brought tears to my eyes.

I still can't come to terms with the enormity of the impact of Sachin Tendulkar's decision to bid farewell to One-Day Internationals (ODIs). It had to come some day, but never thought it would end in the way it did. One-day cricket has to grapple with an irreplaceable void. I wonder what will attract fans to the ground now when there will be no divine straight drives or effortless back-foot punches anymore. For me, ODIs are over.

That’s surprising, because my generation has grown up inspired by ODI cricket only. T20s arrived only recently. And Tendulkar was the soul of that inspiration. Everything from our stance, to the MRF sticker we pasted on the Rs 40 bat, to the follow through of our drive and the light-weight pads had his presence. As teenagers, we would watch in awe his strokes during that unbelievable 1998 season against the world's best team and try to emulate the same in local gully matches. It was an inspiration watching him battle the Desert Storm in Sharjah, when he blitzed to 98 at Centurion or the manner in which he destroyed Dale Steyn and Company to score 200. Those memories are vivid because they bought a smile on the faces of his countrymen – young and old alike; an unadulterated smile that is becoming a rarity in our lives.

We were lucky to be born in the Sachin Tendulkar Era. Lucky to have seen someone wield the willow as Sachin Tendulkar did. Lucky to have seen a sportsman as supremely talented Sachin Tendulkar is. Proud that the coming generation would only be able to read and hear a first-hand account from us of the man who was worshiped as God. I know they won't believe us when we would tell our kids that life for people from all of walks of life – in a nation of a billion strong – stood still when Sachin Tendulkar took guard.

I know the kids would dismiss some of our memories and say it’s impossible as cricket is just a game. But then, instead of arguing, we would know you had to be born in the Sachin Tendulkar Era to appreciate the fact that when the maestro was at the crease cricket, for the billions in India, was more than a game. The nation found solace while he was fighting those battles on the field, alone and mostly wounded, but never defeated.

My heart aches to think that we would not have those butterflies in the belly anymore when he steps out to open the innings, when he faces the first few balls, our hands clasped in silent prayer. It’s all over.

Thanks for the awesome memories, Sachin.

Sachin Tendulkar is best batsman I have seen in my life, says Pakistan's Hanif Muhammad

Pakistan batting great, Hanif Muhammad today rated Sachin Tendulkar better than the legendary Australian Sir Donald Bradman and described him as the best batsman he has seen in my life.

"I am one of those fortune people who have seen Bradman and Tendulkar bat in my lifetime and in my opinion Tendulkar is the best batsman I have seen in my life," Hanif said today.

Hanif, who had earned the sobriquet of "little master" like Tendulkar for his batting feats in the 50s and 60s, said he had not seen a better player than Tendulkar.

"I am very sad to hear that Tendulkar has decided to retire from One-day cricket. I hope he continues to play Test matches. Because to my mind he could have played on even in ODIs for another two years," Hanif said.

"He remains to my mind still the best player in the world. I have never seen a more complete player than Tendulkar and I have always been a great admirer of his batting," Hanif said.

The former Pakistan captain is due to leave for India as a goodwill ambassador for the Pakistan cricket Board during the current one-day series.

"If possible I will definitely like to meet Tendulkar and have a chat with him in India. It has been a great experience watching him bat all these years," he added.

Overall the Pakistan cricket community has paid rich tributes to Tendulkar but also expressed surprise at the timing of his retirement from ODIs.

"It is a bit surprising considering he was always such a fierce competitor against us and wanted to do well against us. His last two innings against us have been half centuries. I would have thought he would chosen this series as his farewell ODI series," former captain, Wasim Bari said.

The 22 yards seemed to belong to Tendulkar: Ganguly

Former India captain Sourav Ganguly, who forged a terrific opening combination with Sachin Tendulkar in ODIs, spoke to The Telegraph from Calcutta on Sunday evening.

Sourav quit international cricket in November 2008.

Has Sachin’s decision surprised you? Did he get the timing right?

A I think it’s fine as far as the timing goes... I’m not surprised as Sachin hardly played ODIs after the 2011 World Cup... Now, he’s got people off his back, for many had been telling him to quit.

What would you have done in Sachin’s place?

Look, every individual deals with situations differently. Nobody plays for records... You play because you’re passionate about the game and it’s the passion that counts.

Should Sachin have quit ODIs after the 2011 World Cup?

But there’s more to cricket than playing for a World Cup... There’s more to life than wanting to be a member of a World Cup-winning team. It’s not about looking from one World Cup to the next.

What made Sachin such a destructive batsman, particularly in ODIs?

Moving up as an opener is the best thing to have happened to Sachin... He had the maximum overs and made the most of his boundary-hitting abilities... He paced his innings very well... That he’s technically so correct helped in making him so destructive.

It was Sachin’s idea to open, on the 1994 tour of New Zealand, when Navjot Sidhu had an injury...

(Laughs) Interesting... So, Sidhu’s made quite a few careers!

Which of Sachin’s innings come to mind instantly?

Lots... Sachin’s innings in Sharjah (April 1998)... The 143 and 134 against Australia... Then, his 99 and 93 in Belfast, versus South Africa, in 2007... Those were on wickets which did everything. I know, for I was at the other end. In between, how can one forget the way Sachin batted in the 2003 World Cup? He was brilliant.

There was a period when Sachin took batting in limited overs cricket to quite another level...

He did, yes, but in Test cricket too. The 22 yards seemed to belong to Sachin.

The two of you had 26 century partnerships in ODIs, which remains a record. What went into the making of such a successful pair?

One, that it was a left-right combination... We understood each other well and one could anticipate what the other would do... Both of us could hit boundaries almost at will... That we could play in all conditions also made us successful.

Did the two of you only talk cricket during the mid-pitch ‘conferences’?

(Laughs) Largely cricket... Who was bowling well, if one of us needed to change our approach... The situation we were in.

What was it like watching Sachin from the other end?

Would be fun... If he was going great guns, I’d curb my instincts... If we had 300-plus to chase, then both of us had to go for it. We didn’t have a choice then.

Sachin hasn’t spelt it out, but it’s assumed he’s available for Test cricket. Your take?

Doesn’t surprise me. Sachin will surely continue playing Test cricket, but can’t be for long. Only Sachin can decide when to call it a day... He should go when he wants to... Left to me, I’d quit all formats at the same time.

Have you spoken to Sachin in recent days?

Not a lengthy conversation.

What will you tell Sachin if you do get to talk to him in the near future?

Enjoy this break!

The final one... As a nation, do we treat our heroes the way they should be treated?

We don’t, we should treat them better.

Sachin Tendulkar retires from ODIs

One of the game's all-time greats, Sachin Tendulkar, on Sunday announced his retirement from one-day cricket, bringing to an end a glorious 23-year-old career in the format during which he rewrote numerous batting records.

"I have decided to retire from the One-Day format of the game. I feel blessed to have fulfilled the dream of being part of a World Cup wining Indian team. The preparatory process to defend the World Cup in 2015 should begin early and in right earnest," the 39-year-old said in a statement released by the BCCI today.

"I would like to wish the team all the very best for the future. I am eternally grateful to all my well wishers for their unconditional support and love over the years," he added.

Tendulkar, considered the most complete batsman in modern cricket and one who was considered next only to the legendary Sir Donald Bradman, retires from the ODI format at the top of the run-getters' list.

Tendulkar goes out after amassing 18,426 runs in 463 one-dayers at an average of 44.83. The diminutive right-hander has an astonishing 49 hundreds in the format, including a double hundred -- the first in this form of the game.

Tendulkar made his ODI debut against Pakistan way back in 1989 and interestingly he is quitting the scene just ahead of another series against the arch-rivals.

The Mumbaikar, who made himself unavailable for Twenty20 after playing just one game in 2006, will now remain active in only the Test arena.

The brightest moment of his ODI career came last year when he finally became part of a World Cup winning Indian team after five previous appearances.

Only Sachin Tendulkar can decide when to retire - Sir Viv Richards

India's record run scorer has struggled in the series against England, failing to reach double figures four times, prompting suggestions he should retire.

"Nobody is qualified enough to tell him when they think he should go," Richards told BBC Radio Shropshire.

Tendulkar is the highest-scoring batsman of all time and holds the records for the most centuries in both Tests and one-day internationals. Earlier this year, one month short of his 39th birthday, he became the first player to score 100 international centuries .
In October, Tendulkar admitted for the first time he was considering retirement, saying he would decide his future on a "series-by-series" basis.

And Richards believes a player of his achievements should be able to continue as long as he wants.
"When you're retired, you're retired for a very, very long time," said Richards.
"It's like being dead to some degree, so while you're alive and still up for it and still enjoying what you're doing, to me that's what it's all about."

Richards says he understands why Tendulkar might want to play on, recalling his own decision to retire, three years after returning to county cricket with Glamorgan in 1990.
"I wanted to go out with a bang," said Richards, who helped Glamorgan win the Sunday League in 1993 and has fond memories of his swansong.

"To have gone to Glamorgan at that time and to have helped to generate that spirit about what collective competition is all about and having success at the very end of it, it was a proper send-off."

Wrong to speculate on Sachin Tendulkar's future: MS Dhoni

As calls for Sachin Tendulkar's retirement got stronger, India captain Mahendra Singh Dhoni said Wednesday that it was wrong to speculate on the batting maestro's future.

"When it comes to Sachin, I feel the best thing to do is not to speculate. He has proved everybody wrong throughout his career. But I am not Sachin Tendulkar, maybe when he comes for press conference you will have to ask him," Dhoni said on the eve of the fourth and the final Test here against England.

As India gear up to prevent a series defeat, Dhoni said Tendulkar's presence in the dressing room in such a situation means a lot to the team.

"He's the best man to have in the side in a game like this. The kind of experience he has and the kind of performances he has come up with over the years... he is someone we all look up to," Dhoni said.

Veteran cricketer Sachin Tendulkar was on Tuesday conferred with the membership of the Order of Australia (AM) for his service to India-Australia relations by promoting goodwill, friendship and sportsmanship through the sport.

The award was conferred on the 39-year-old master batsman by the Australian Arts Minister Simon Crean here. He was presented with a medal and a cricket stump.

Tendulkar became only the second Indian after former Attorney General Soli Sorabjee to get the honour.

Sorabjee was made an Honorary Member of the Order of Australia (AM) "for service to Australia-India bilateral legal relations" in 2006.

Tendulkar is the fourth non-Australian cricketer to be made an Order of Australia AM, the other three being West Indian legends -- Brian Lara, Sir Garfield Sobers and Clive Lloyd.

Lara was made an honorary member in 2009 while Lloyd was conferred with the award way back in 1985. Sir Garfield Sobers got the award in 2003.

Tendulkar is considered as one of the greatest batsman the game has ever produced with more than 30,000 international runs under his belt. He has scored 15,533 runs in 190 Tests besides a mammoth 18,426 runs in 463 ODIs.

Australia minister Simon Crean said Tendulkar deserved the honour.

"From the heart of the game in London to the streets of Mumbai and throughout the world, cricket unites people from many cultures. Cricket is Australia's national game and one that we share a great love of with India. Our two countries embrace the game like nowhere else.

"Today I am proud to have this opportunity to honour a great sportsman, a great cricketer, a philanthropist, and someone who has inspired a generation - Sachin Tendulkar," Crean said.

Australian Prime Minister Julia Gillard had announced the honorary AM for Tendulkar when she visited India last month.

"As the first batsman in international history to score 100 hundreds earlier this year Sachin Tendulkar's record is second to none. Today we are honouring not just what he has done on the field of play, but also what he has done off it," Crean said.

"Along with his cricketing prowess, Sachin has contributed substantially to philanthropy and supports a range of charitable causes as well as sponsoring over 200 underprivileged children each year.

"He is a global ambassador and role model for cricket, for sport and for social responsibility and a worthy recipient of this honour," he added.

First trip to Australia changed me as a cricketer: Sachin Tendulkar

Sachin Tendulkar, who was today conferred with the Order of Australia, said the first trip Down Under way back in 1991-92 changed him as a cricketer and pointed out that the Aussies had a role in his transformation into a "tougher" player.

"It (the 1991-92 tour of Australia) completely changed me as a cricketer. It was a critical moment of my career. Three and half months changed me completely.

"I thought I was ready to play against any attack in the world and I can say that Australia has had some contribution in that to transform me into a tougher cricketer," Tendulkar said after receiving the honour at a function.

He said the Aussies, who are known for their mental toughness, also appreciate quality performace.

"We all know Australians are fierce competitors but when you do well against them, they shower on you all the compliments. And that is what happened to me. I scored reasonably well and scored a couple of hundreds there (in the Test series).

"That (the Test rubber) was followed by the tri-series against the West Indies, another tough opposition", he said.

Tendulkar further said he dreamt of playing in Australia ever since he was a 12-year-old.

"The association with Australia started long time ago and not in 1991. To me it started way back in 85 when I was 12 years old watching those fantastic day-night matches on television. I started dreaming that one day I want to go there and play cricket. It turned into a reality in 1991-92," he said.

The 39-year-old batsman got nostalgic when he recalled the moment when he met Sir Don Bradman and admitted that he was very nervous.

"The most memorable trip to Australia was when I was asked to come and wish Sir Don on his 90th birthday. I was in the middle of a national camp in Chennai and the BCCI graciously agreed to send me.

Tendulkar recollected that he was tense prior to meeting the late Australian legend Bradman.

"I met Sir Don along with (Shane) Warnie. We both were so tense, we didn't know how to react. We were driving to his place thinking about what questions to ask him. I said it's your turn. You are an Australian you should know better. I told him you start and I will take over a little bit later", he said.

"But the moment we went there we were struck by his personality. We just stood beside him and allowed him to talk as much as we could because we wanted to hear him. Sir Don had said the standard of playing in cricket was better now.

"The natural question was what would you have averaged in today's cricket. He said maybe 70... The natural reaction was why only 70, why not 99.94, he said come on son it is not bad for a 90 year-old man. That trip was truly a memorable one," he said.

According to Tendulkar, outside India, he enjoys playing in Australia and Sydney is his favourite ground.

"It is a wonderful spot to play cricket. I have to say publicly that away from India, it is the best spot I have enjoyed playing cricket. And away from India, Sydney is my favourite ground.

"I think these two things are so dear to me and have left me with such fond memories, especially SCG where I got the opportunity to hold Sir Don's bat which he had used.

"It takes a step further in my liking for Australia and SCG. I have met so many Australians who have said Australia is going to thrash you but we want you to score a century."

He added that the 2007 tour was also a memorable one for him as he received standing ovation at each stadium.

"The 2007 trip was very special because wherever I went, whenever I went to bat, the entire stadium gave me standing ovation. It was touching, something which will always stay with me for the rest of my life.

"On a lighter note, a friend of mine asked how does it feel, I said it feels great but I laugh in my mind because they all feel this is my last trip to Australia. I am glad I was there again. After 2007, how I couldn't be there in Australia in 2011?"

Coming back to that maiden cricket tour to Australia some two decades ago, Tendulkar said, "One had to be there and experience how cricket is played down under.

"Then the mega event of the World Cup in 1992, we were there for a month. And the kind of atmosphere I saw there was truly fantastic.

Tendulkar further said that he will be there in Australia to play cricket or as a tourist on his next visit.

"Who knows I might be again going to Australia to play cricket or just as a tourist, because I love that spot."

On the home series against Australia, he said, "I know we will be playing a series in a couple of months, which will be closely fought and fiercely fought in the right spirit."

Considered the finest batsman in contemporary cricket, Tendulkar has amassed 15,533 runs in 190 Tests besides his mammoth 18,426 runs in 463 ODIs.

Mumbai cruise on Tendulkar, Rahane tons

Sachin Tendulkar scored 137 runs (136 balls which includes 21x4 and 3x6) during the Ranji Trophy - Group A match, Played at Wankhede Stadium, Mumbai.

Match Stat

Sachin Tendulkar scored his sixth century in his last seven matches for Mumbai in the Ranji Trophy. However, he has played these seven matches in a period of 12 years.

Tendulkar has now scored nine centuries in 25 first-class matches for Mumbai at an average of 80.63.

Only Sunil Gavaskar, with 81 centuries, is ahead of Tendulkar (78) on the list of Indian batsmen with the most first-class centuries.

The gap of 22 months since the century in Cape Town in January 2010 is the longest interval for Tendulkar between two centuries in his first-class career. Between December 2005 and February 2007, Tendulkar had gone 14 months without a century.

Anil Kumble wants Sachin Tendulkar to continue playing

Sachin Tendulkar might be giving retirement a thought after 23 years at the international level but former captain Anil Kumble says he cannot think of Indian cricket without the iconic batsman.

Kumble, however, refused to be drawn into the debate of when Tendulkar should retire and said the decision should be best left for the veteran batsman.

"I can't think of Indian cricket without Tendulkar and I want him to continue," Kumble said when asked about Tendulkar telling a television channel that he will re-assess his future next month as at 39 he does not have much cricket left in him.

"It's a privilege to have shared Indian team dressing room for 13 years with Tendulkar. Eventually, he will have to take the call (for retirement). But this question of when to retire should be best left to him only," added Kumble after launching his sports academy TENVIC at a city school.

Kumble said it's hard for any sportsperson to call it quits after playing for a long time at the highest level.

"For any sportsperson it is a tough decision and it is for the individual to take the call. Tendulkar will also eventually have to take the call," said the former leg-spinner.

Sachin Tendulkar admits clock running down on his cricket career

Sachin Tendulkar has for the first time admitted that at 39 he may not have much cricket left in him and will reassess his cricketing future next month.

Tendulkar's retirement has been a topic of debate for quite some time now and the batting great said though he does not have any immediate plans, the thought of retirement has been on his mind.

He said that taking a decision on retirement after playing the game for close to 23 years will be a "hard one" and he will go by what his heart says.

"The moment of retirement is going to be hard because I haven't experienced anything close to what I might go through when I retire. It depends on what my heart tells me then. I need not take a call right now. When I play in November, I will reassess things," he said.

"I am 39 and I don't think I have plenty of cricket left in me. But it depends on my frame of mind and my physical ability to deliver. When I feel that I am not delivering what is needed, and then I will re-look at the scheme of things. I am already 39 and no one expects me to go on playing forever," Tendulkar told a private channel.

India play a four-match home Test series against England starting on November 15 in Ahmedabad.

Tendulkar, who holds almost all the records in world cricket after playing 190 Tests and 463 ODIs, said that it would be a tough call for him to hang his bat and he will go by what his heart says.

"I don't know. It is going to be hard because I haven't experienced anything close to what I might go through when I retire. I cannot relate this moment with any other moment in my life. It will be a tough call. I will go with what my heart says," said Tendulkar, who has scored 15,533 in Tests and 18,426 runs in ODIs.

"But I am still the best judge of what happens to my mind and body. When I feel it is time, I will take a call. It is going to be a tough call nevertheless. It is going to be tough because this is what I have been doing all my life. It is going to be difficult to suddenly hang my boots one day," Tendulkar said.

The champion batsman also said he has been thinking about the moment of retirement for some time.

"Of course, I have been (thinking about it). I am 39 plus and it is not abnormal for me to think of it. At that moment, I will go by what my heart says. At this moment, my heart says I am okay. But you will have to look at series by series."

One of his most cherished dreams was realised last year when India won the 50-over World Cup. Asked if he was game for competing in the 2015 edition, Tendulkar ruled out the possibility.

"At this stage, I don't think it is possible. I am being very honest and straightforward. I am going series by series because it is also about what the team feels and what I feel inside...whether I have the motivation to continue," he said.

Asked if he was pushing himself too hard to stay competitive and in top form at this stage of career, Tendulkar said, "I have always been pushing myself, for the last 22 years and more, to play for India. It had always been a dream.

There is no reason why I should not be pushing myself too hard. In fact, if I don't, then you should question me on why I am not pushing myself hard enough.

"When you play for India, you are playing a team sport. The team to move in the direction that the team wants you to move in. Everyone is striving to achieve something unique. Especially because it is a matter of pride and honour to play for India.

"Playing cricket for India is something I am not willing to make a compromise on. The day I stop playing, I do not want to feel that I did not give it my best shot," he added.

Tendulkar, however, refused to give a specific time frame for his retirement.

"Nobody decides in this manner. I do not know what is in store. I wish I knew. If I did know, I wouldn't have had to wait for 22 years to lift the World Cup. Perhaps, I would have done it in the first instance in Australia in 91-92 then.

"I am looking at it series by series. As long as I feel that I can deliver, I will continue playing. It also depends on what the team feels and whether I am motivated enough to continue being on top of the game."

Asked if his retirement would be from all forms of the game, he said, "It again depends on what my heart tells me then. I need not take a call right now."

Sunil Gavaskar had suggested that age has caught up with Tendulkar after he was bowled thrice in the recent home Test series against New Zealand, but he conceded that it was natural for others to raise such questions.

"Sunil Gavaskar has also said positive things about me. When there have been a lot of positive feedback as well, why keep harping only on the negative comments?" he asked.

"Ultimately, if I am out, I am out. I can't get stuck on one article about me and try to create something that the person is hoping to create out of it. I need to stay focused on the game and constantly keep finding ways to improve myself," he said.

"There are two different things - scoring runs and what I feel. For instance, if this three-wicket ordeal had happened when I was 25, no one would have questioned it. Incidentally, it happened when I am 39, so questions were raised. This is natural," he added.

Asked about another former captain Mohammed Azharuddin's comments that his reflexes have slowed down with age, Tendulkar said, "When I met Sir Don Bradman in 1998-99 on his 90th birthday, he told me that it is natural for a batsman to change after he is 30. I have played quite well for nine years after I turned 30. It is natural for any person to slow down as he grows older."

Tendulkar said he stays away from opinion of others about him to avoid getting affected.

"I have always stayed away from what people say about me, right from my younger days. My brother always told me that I need to keep away from all this to stay focused on the game. Irrespective of criticisms or praises that come your way, it is important to stay focused and keep improving your game."

Sachin Tendulkar played with 4 generations

Sky is the limit for achievers, and the legendary Cricketer Sachin Tendulkar has proved it yet again, as he has achieved everything in the game of cricket, with the latest being the only player who has played with four generations.

Though Team India was tensed about starting a season without The Wall of Indian Cricket, Rahul Dravid and Very Very Special Laxman, as they had announced their retirement ahead of the New Zealand series, with 10 matches to be played this season, Sachin Tendulkar added another feather to his cap becoming the only player to have played with 4 generations.

Since Sourav Ganguly, Anil Kumble, Rahul Dravid and VVS Laxman had retired from international cricket, Sachin Tendulkar was the only batsman to has played for more than 23 years for India so far, as he has witnessed 4 generations of cricketers.

Strange but true, Sachin Tendulkar has played with Kapil Dev, Krishanmachari Srikkanth, Kiran More during his debut, after 23 years, Kris Srikkanth is currently the Chairman of Selectors, as Sachin Tendulkar still looks hungry for runs.

If that was the first generation of cricketers, Sachin has also played with other talented Indian cricketers like Ajay Jadeja, Mohammad Azharuddin, Sanjay Manjrekar, Navjot Singh Sidhu and others, as he was considered to be the rising star during those days.

Interestingly, all of them, have started a career as cricket experts, as they are talking about a player who was then his team mate, who is still playing for India with the dedication of a 16-year old.

Moreover, the Fantastic Four of Indian cricket, Sourav Ganguly, Rahul Dravid, VVS Laxman and Anil Kumble, who also started their cricketing careers during Sachin's time, have also retired from international cricket as VVS Laxman was the latest to join the list, having announced his retirement ahead of the New Zealand Test series, but Sachin Tendulkar is still going strong after 23 years since his debut.

If the former cricketers are stepping into cricket administration and entering media as cricket experts, the little master is still venturing the field as he is on a record-breaking spree as he still enjoys playing cricket for India.

Having played with Javagal Srinath, Venkatesh Prasad, Sunil Joshi and others, Sachin has also played with the next generation which features Virender Sehwag, Gautam Gambhir,Yuvraj Singh, Mahendra Singh Dhoni who have grown up watching the master play, as he was considered to be their role model.

However, Sachin still looks young, as his dedication and concentration is second to none having achieved the most impossible feat for others, scoring 100 international centuries and going strong.

While another bunch of cricketers Suresh Raina, Virat Kohli, Ajinkya Rahane, Cheteshwar Pujara who have also started their international careers, were todlders when Sachin made his debut in 1989.

This marks another unique record which has added another feather to Sachin Tendulkar's cap as he has become the only cricketer to have played with 4 generations of cricketers and is still going strong.

Hats off Sachin! Way to go!

As Yuvraj Singh prepares to start his second innings in international cricket after his successful battle with cancer, Sachin Tendulkar says the "champion" has set a great example for not just fellow sportspersons but all those suffering from the disease.

"He's undergone those tough treatments and those tough sessions and he's back in the Indian cricket team. So he's set a great example not only for the sportsman to follow but for a common man suffering from cancer. I think he's set a great example," Tendulkar said.

Calling him a champion, Tendulkar remembered Yuraj's heroics in the 2011 World Cup.

"To me he's a champion, once a champion will always be a champion. I was really happy that he got the Man of the Series, Man of the tournament in the World Cup and then yes, he had health problems", Tendulkar told.

"And then again, as I said he's a champion and he proved it and he's addressed those issues with the help of the doctors and every possible thing which a cancer patient should do he's done," he said.

The veteran batsman was impressed with the India colts' triumph in the Under-19 World Cup recently, and picked captain Unmukt Chand for special praise.

"Yeah, I mean to be honest, I haven't seen much of him (Unmukt). But whatever I have seen I've really liked. I got to spend some time with the U-19 team before they left for the World Cup. It was a fantastic experience to share my thoughts with the team and also to watch them play fabulous cricket.

"They really played well. They played well as a team. In fact, when the Hyderabad Test was on while getting ready in my room I used to switch on the television to watch the game and that would continue till we reached the dressing room. We saw the finals but brilliant, they really batted well", he said.

"And with the help of some brilliant performances, individual performances, Unmukt has really done well in the finals. It was fantastic moment to watch them celebrate that victory once they got the trophy. The celebration was superb," Tendulkar said.

Talking about his best knock in 2011, a year which saw India winning the World Cup that was followed by the team's disastrous tour to England," Tendulkar chose the one he scored against South Africa in Cape Town at the start of the year.

"My best knock in 2011, I would say I scored a 100 in Cape Town in the third Test in South Africa. I think I scored a 140 plus so that's got to be the most challenging knock of 2011.

"The wicket had bounce and movement and when I look back I feel that one session I played with Gautam on the 3rd morning (and) for 55 or 57 minutes we didn't rotate the strike. I mean that was the quality and standard of bowling, It was really high and one of the enjoyable sessions that I find most challenging session that I have been part of."

On the Indian team's performance in the year gone by, he said it was a "special year".

"2011 was a really special year, especially the first half. The first half we won the World Cup which was the ultimate thing. I waited for 22 long years to lift the trophy.

"That evening was really special, you can only dream of such things and when they turn into reality, you're speechless."

He also spoke about the outings in England and Australia.

"England tour wasn't that great for the team. There were individual good performances but when you look at the team it wasn't a great tour for us though immediately when England came to India we showed them the other side of the coin.

"There were moments where we felt that sort of in the driving seat (in the Melbourne Test), but they slipped away from us. We were not able to grab them."

On records and the 100th hundred, Tendulkar said, "Well, I know that this will only happen once in my entire life. I can't get another award for that. Records are meant to be broken. I'm happy that it has happened."

I did not go chasing anyone to become MP: Sachin Tendulkar

Sachin Tendulkar, who attended his first session at the Rajya Sabha on the opening day of the Monsoon session, said that it was an honour and a new experience, but insisted that he did not go chasing anyone to become a Member of Parliament.

“It's an honour but I have not fought elections. Neither did I go chasing anyone to please make an MP. It's an honour and I accept it with full respect.

“Parliament was a new experience and I am learning all the while,”

With India set to play New Zealand in the first of the two-match Test series this week, the master blaster said his focus is now cricket.

“My mind right now is on cricket to be honest. When the time comes I will start thinking in that direction but I should not forget the reason why all these things have happened in my life. All these things have happened because of cricket.

“It's an honour and privilege to play for India for such a long time. I am happy with anything that happens around cricket and I am happy about being made a Rajya Sabha MP, but cricket is in the foreground for sure. It is paramount.”

The Little Master once again squashed any rumours of retirement saying he will retire when the time comes.

“It will come when it has to come.”

The 39-year-old said he wants to enjoy his game and denied any plans of focusing on playing one format.

“I have not thought about it at this stage. The next ODI for India is a long time way, in December, so I am open minded as I always have been and look to enjoy my game right now.”

The Mumbai batsman praised Duncan Fletcher considering it has not been a great year for the India coach.

“Duncan has been really good. Sometimes it happens (bad results) to the best of sides. I feel he's doing a fantastic job. It was a testing time for him and everyone when he came in.

“He dealt with it brilliantly, kept his calm and at the same time he kept trying to see how we could improve, what we could do better. He never lost his patience. It wasn't an easy period for anyone, for coach, player or the team to deal with the kind of season we had. But Duncan controlled everything quite nicely.”

I take things series by series: Sachin Tendulkar

Sachin Tendulkar is not an easy man to get, simply because he guards his privacy almost to a fault. Also, he does not like to talk about an impending series or season for that would mean setting a goal and then dealing with the added pressures of coming good on the promise. But manage to sit him down and you get to hear some secrets, like how, while preparing at the NCA ahead of a Test series, he simulates match conditions by spending as much time in the academy as he would at the ground during a Test. Excerpts from an exclusive interview...

You are coming off a long break, how has the off-season been and what have you been up to?

All the while I was spending time with my family, taking my son for training and things like that, going on walks, watching movies. (He was abroad most of the time).

Having played for so many years, is it becoming increasingly difficult to leave the family and play for India?

As I said, off-season it is obviously time for the family to take precedence but I also know that it is important to prepare myself properly before a series. When it comes to it, over the years, I have learnt to balance things. Switching on and switching off is important, something I focus on. I have figured out that the balance is very important.

What kind of training do you do to keep fit during the off-season?

I normally do more of sprint work than long distance. I find that works with me much better. For my body that is the ideal workout but also you have to do a little bit of gym work. I go by my feel, whatever my body tells me. Your body keeps giving you messages, there are signals, you pick what the requirement is and I go by that.

Someone like Dhoni says he doesn't touch the keeping gloves between series, do you think similarly, not pick up the bat at all for a while?

When I can afford to switch off then I don't (touch the bat) but that is when there is a longer period. It depends on how much time we have. If there are 10 days between two series and I feel I am moving well, then I will take if easy for four or five days. Generally six to seven days a series, I start my preparation. Of course at the beginning of a new season, I need more time to prepare myself.

Are you taking things series by series or season by season?

Series by series - always looked at it that away. Every series you play, opposition strengths are different and areas to work on are different. So, it is always advisable to take it series by series. Once the season is over, then we can look it as a whole, what made me successful and what were the areas I can get better.

What about retirement?

I don't think like that. It will come when it has to come.

What about playing any one format?

I have not thought about it at this stage. The next ODI for India is a long time way, in December, so I am open minded as I always have been and look to enjoy my game right now.

How does the NCA help someone like you? Is it fair that it is at times termed a rehab centre?

It is not just about rehab, it's about training. The facilities are good and I have enjoyed practising here. Even the last time I enjoyed it there, it helps you getting into that zone, the mood you have to be in. Coming here is the first step I would say to the start of a series or joining the team or whatever. And I feel the facilities have become better and better over the years. It is functioning brilliantly and all the players like spending time here. When it becomes a joy to be here, you know the BCCI has done a fantastic job.

You spend a lot of time indoors. What exactly is it that you do?

A bit of physiotherapy, stretching, warming up and weight training. Then you break for a while before getting into the nets, followed by some more rest before I head for fielding practice. The idea is to spend exactly the same number of hours I would do during a Test match. During a Test I would wake up at seven, I am trying to do the same thing. Follow that routine and make sure that the energy levels are there. I am just getting my body used to the timing more than anything else.

A word about the coach, Duncan Fletcher, it's not been a great year for him as well. What does he bring to the table?

Duncan has been really good. Sometimes it happens (bad results) to the best of sides. I feel he's doing a fantastic job. It was a testing time for him and everyone when he came in. He dealt with it brilliantly, kept his calm and at the same time he kept trying to see how we could improve, what we could do better. He never lost his patience. It wasn't an easy period for anyone, for coach, player or the team to deal with the kind of season we had. But Duncan controlled everything quite nicely.

Congrats on becoming an MP. Does it feel any different?

It's an honour but I have not fought elections. Neither did I go chasing anyone to please make an MP. It's an honour and I accept it with full respect. But now my focus is obviously cricket. Parliament was a new experience and I am learning all the while.

My mind right now is on cricket to be honest. When the time comes I will start thinking in that direction but I should not forget the reason why all these things have happened in my life. All these things have happened because of cricket. It's an honour and privilege to play for India for such a long time. I am happy with anything that happens around cricket and I am happy about it (being made a Rajya Sabha MP) but cricket is in the foreground for sure. It is paramount.

Sachin Tendulkar gifts BMW car to Saina Nehwal

Badminton player Saina Nehwal on Sunday received a brand new BMW car for winning a bronze medal at the London Olympics from none other than batting legend Sachin Tendulkar, who said that the world is yet to see the best of the star shuttler.

The felicitation function was organised by Vice President of Andhra Badminton Association Chamundeshwari Nath, who honoured the city girl by buying her the luxurious car.

"I am sure that she (Saina) is happy but not satisfied. We are also not satisfied because we know that you can go to greater heights. You have that ability with Gopi's guidance. There are better days ahead and as a sportsperson, you always try to believe that your best is yet to come," the iconic Indian batsman said at the felicitation function.

While announcing a BMW car for Saina and a car each for her coach P Gopichand and budding talent PV Sindhu, Sachin said, "I am quite confident that your best is yet to come and you will emerge victorious across the world and that is what we want".

Heaping praises on Saina, Tendulkar said, "Whatever I have seen of her there is no drama involved, it's just quality badminton and that is what you expect from a sportsperson. After winning (bronze medal) also, she has not got carried away and that's the beauty of being a champion sport person".

Saina gave India its first-ever medal in badminton at Olympics when her Chinese opponent withdrew from the bronze medal play-off after injuring her knee.

"This medal means a lot for India, I am sure this medal has not come without dedication, hard work, focus and having a vision," Tendulkar said.

Congratulating all the medal winners, he said it was "terrific" for India at London. "You all deserve praise and good things that are coming your way," he added.

Responding to the accolade, Saina said she had waited for her Olympic moment since her childhood days.

"I dreamt of being a Olympic champion at the age of 9...It is unbelievable to have won the medal. I am so happy. I should thank Gopi sir for making it possible. He really worked hard with me for many years.

"Myself winning the first medal will really change a lot of things for badminton in India and I am sure we shall have lot more medals in future. I hope badminton becomes one of the most popular games, though may not be like cricket, in our country," Saina said.

VVS has looked after his God-given gifts well: Sachin

Sachin Tendulkar, who was Laxman's first Test captain, talks about vvs laxman

Sachin Tendulkar’s two captaincy stints for India are not laced with great success. But he’ll never forget VVS Laxman’s 167 at Sydney in the final innings of that ill-fated Test series which ended 3-0 in Australia’s favour.

He will also remember Laxman’s valuable half century on debut against an Allan Donald-led pace attack in Ahmedabad 1996 which in a way helped Tendulkar win his second Test as captain.

Laxman put a full stop to his international career with immediate effect on Saturday, probably leaving the selectors flushed with embarrassment since they already picked him in the squad for the August 23-27 opening Test against New Zealand in Hyderabad.

Laxman’s first Test captain to talk about the retiring hero and the grand manner in which he played the game.

When did you first hear about VVS Laxman?
I heard about him from Amol Muzumdar since they were teammates (at the junior level) before meeting him for the first time in 1996. We were in England when he accompanied Amol, who came to visit me during the tour.

What did you feel when you first saw him play?
I thought he was really fantastic. I remember when I was his captain on the 1996-97 tour of South Africa, he got hit and broke his finger in Johannesburg. He was crying in one corner of the dressing room. I went up to him and said, ‘don’t worry. This is just the beginning and you have a long way to go.’ Now, I am really happy with whatever he has been able to achieve and his contribution has been immense. He has inspired a lot of youngsters and he’s played some unbelievable knocks — very important ones. He has also been a terrific fielder in slips; really good catcher and yes, that has probably gone a bit unnoticed. He has been a terrific catcher, he’s got beautiful hands.

Your best VVS Laxman moment?
It has to be the 281 (against Australia at Kolkata in 2001) although he played some unbelievable knocks around that period. But 281 has to be on top of the list.

In Sydney (2000) when things were going so bad for you, he went out and scored 167 in the Test match. How did you feel as captain?
If we have to go into statistics of that series… we played three Tests and you would expect the top seven guys to contribute in 7x 6= 42 innings. In 42 innings, Sourav Ganguly scored a fifty, Laxman got a hundred and I got two fifties and a hundred. Other than that, not one scored runs. Out of 42 innings, if you are going to have only five to six 50 plus scores, you are bound to have a disastrous tour. Laxman really played well in Sydney, hit some terrific shots and that is why I requested the BCCI and the selection committee to keep him for the one-day triangular series.

A lot of people remember Dilip Vengsarkar’s three consecutive hundreds at Lord’s. But Laxman did the same at a famous venue too — the Sydney Cricket Ground with his hundreds in 2000, 2004 and 2008…
Absolutely awesome! It is an equally big achievement because those hundreds came against top opposition as well.

If God gave you a choice and offered you VVS Laxman’s skills, which one would you pick?
That ability to use his wrists so well while batting. Many a time… 99 per cent batters would play a ball to the covers and the same ball Laxman would end up playing an on-drive. And it’s not decided…it’s just God’s gift — his natural talent and ability to find gaps and use his wrists. I am sure he has not specially worked on it. It is a gift from God and he has looked after it pretty well.

Your view on his decision to quit?
It’s HIS decision. He knows his body and mental frame of mind. Only he can talk about his mental make-up. You can judge physical preparation; a physio can tell you what things are not right and whether one is in good shape, but if you have to judge from the mental side, he’s the only person who can answer you.

Sachin Tendulkar, Rekha add glamour to vice president poll

Newly nominated members of the Rajya Sabha, master blaster Sachin Tendulkar and veteran actress Rekha, cast their votes on Tuesday to choose India's 14th vice president.

Master blaster Sachin Tendulkar and Bollywood veteran Rekha made a grand entry Tuesday as they walked in to the polling room in Parliament House to cast their votes in the vice presidential election.

As the two, who were nominated to the Rajya Sabha in April this year, entered the room, shutterbugs went into a frenzy, clicking furiously to capture the moment.

Hamid Ansari is all set to be re-elected the country's 14th vice-president. He held the post 2007-2012.

The vice president is elected by members of an electoral college consisting of members of both houses of parliament in accordance with the system of proportional representation by means of single transferable vote. Nominated members of the Rajya Sabha and Lok Sabha are also entitled to take part in the election.

You make us proud: Sachin Tendulkar lavishes praise on Gagan Narang

Cricketing maestro Sachin Tendulkar Monday saluted shooter Gagan Narang for winning the first medal for India at the London Olympics.

In a tweet, soon after Narang got the bronze in the 10-metre air rifle event, Tendulkar said he had made all Indians proud.

"Gagan Narang, you make us proud by winning the first medal in Olympics 2012. Let's hope and pray that we follow it up by achieving many more,"

Sachin Tendulkar unveils all-new BMW 3 series

Indian cricket superstar and car-fanatic Sachin Tendulkar was unveiled as the brand ambassador of German luxury carmaker BMW on Friday.



Tendulkar about his choice of BMW.

"My association started way back in 1993 when I bought my first BMW. Since then I have had many cars from the BMW stable. My children and my wife are big fans of BMW."

Sachin is an avid auto enthusiast who is picky about his collection which includes a few models from Ferrari and big cars as well. He explains his outlook while associating with a brand like BMW.

"When you talk about a brand like BMW, you don’t think twice. You know that you are going to get amazing quality, comfort and above all, perfect safety."

BMW is the sponsor of the London Olympics and Sachin enjoys watching other sports.

"I am supporting the entire Indian Olympic squad. Unfortunately, I won’t be able to go as I have to prepare for the series in New Zealand. The training schedule has started and I will not be able to go to England. But my good wishes are always with them."

Sachin Tendulkar takes oath as Rajya Sabha member

Cricketer Sachin Tendulkar took oath as a Rajya Sabha member on Monday.

He took his oath in Hindi in the office of Rajya Sabha Chairman Hamid Ansari.

The oath-taking ceremony was done in the presence of V. Narayanasamy, Minister of State in the Prime Minister's office, Rajiv Shukla, Minister of State for Parliamentary Affairs, Ahmed Patel, Political Secretary to Congress President Sonia Gandhi and senior Congress leader Harish Rawat.



After formally signing on as Rajya Sabha MP, Tendulkar was presented a yellow shawl and took part in a photo opportunity with Vice President Ansari and his wife Anjali.

Tendulkar is the first active sportsperson and cricketer to have been nominated to the Rajya Sabha under the Prominent Citizens Quota.

He was nominated to the Upper House along with film actress Rekha and industrialist Anu Aga in April, but had to wait to take his oath until the end of IPL season 5.

The nomination of Tendulkar had sparked a political slugfest with the opposition parties questioning the timing of the move by the government. The Bharatiya Janata Party (BJP) and the Shiv Sena had said that the timing of the nomination suggests that it is aimed at distracting attention from scams.

Tendulkar is the leading run-scorer and century maker in Test and one-day international cricket. He is the first player to score a double century in ODI cricket.

In 2002, just 12 years into his career, Wisden ranked Tendulkar the second greatest Test batsman of all time, behind Donald Bradman, and the second greatest one-day-international (ODI) batsman of all time, behind Viv Richards.

He was also a part of the 2011 Cricket World Cup winning Indian team.

Tendulkar nominated to Parliament

Cricketer Sachin Tendulkar, who turned 39 today, thanked his fans for their "best wishes and prayers".

"Thanks for best wishes and prayers for all over the year," the birthday boy told

It was Tendulkar`s first birthday after scaling the epic feat of scoring 100 international centuries.



The senior batsman arrived here yesterday along with wife Anjali, ahead of tomorrow`s Indian Premier League match between Mumbai Indians and Kings X1 Punjab.

The hotel, where the Mumbai Indians are putting up, has made arrangements to celebrate his birthday.

J W Marriot hotel`s chief chef, Pallav Singhal, said that the cake is ready and the hotel is eagerly awaiting the private bash.

Neeta Ambani, owner of Mumbai Indians, is expected to join the party.

Sources said that a 5kg cake has been prepared with a cricket field being the theme.

Birthday boy Tendulkar thanks well-wishers

Cricketer Sachin Tendulkar, who turned 39 today, thanked his fans for their "best wishes and prayers".

"Thanks for best wishes and prayers for all over the year," the birthday boy told

It was Tendulkar`s first birthday after scaling the epic feat of scoring 100 international centuries.

The senior batsman arrived here yesterday along with wife Anjali, ahead of tomorrow`s Indian Premier League match between Mumbai Indians and Kings X1 Punjab.

The hotel, where the Mumbai Indians are putting up, has made arrangements to celebrate his birthday.

J W Marriot hotel`s chief chef, Pallav Singhal, said that the cake is ready and the hotel is eagerly awaiting the private bash.

Neeta Ambani, owner of Mumbai Indians, is expected to join the party.

Sources said that a 5kg cake has been prepared with a cricket field being the theme.

Welcome back home my brother: Sachin Tendulkar to Yuvraj Singh

Senior Indian cricketer Sachin Tendulkar on Monday welcomed teammate Yuvraj Singh on his return to the country and wished him a speedy recovery following his treatment for a rare germ cell cancer in the United States.

"Yuvi- Got well soon ?. Welcome back home my brother after winning a tough battle with cancer," Tendulkar wrote on his Twitter page.

Yuvraj, who underwent three cycles of chemotherapy for a rare germ cell cancer between his lungs, returned home to a rousing welcome from adoring fans.

Received by his mother Shabnam at the Indira Gandhi International Airport, Yuvraj came on a Jet Airways flight this morning after spending some days in London to recuperate from the after-effects of the chemotherapy.

Tendulkar, who is nursing his injured finger, had met the left-handed batsman in London last month.

Sachin Tendulkar says memories of World Cup triumph will last forever

India might have completed their first anniversary of the World Cup triumph on Monday, but the memories of the historical feat has left an everlasting impression on Sachin Tendulkar.

Tendulkar, who was vital to India's success in the World Cup a year back, said that he will cherish the memories of the triumph throughout his life.

"Time flies but memories last forever. What a day it was!!! 02-04-2011," tweeted Tendulkar as the country celebrates the first anniversary of its second World Cup triumph.

Exactly on the same day a year ago, India defeated Sri Lanka by six wickets at the Wankhede Stadium in Mumbai to lift the World Cup after a gap of 28 long years.

Tendulkar's World Cup-winning teammate Virender Sehwag also recollected the memories of the historic feat and thanked the cricket-crazy fans of the nation and the BCCI for their enormous support.

"Can't believe its been a year since we were crowned the World Champs! Everyone contributed to the dream spcly the supporting fans! Thank you," he tweeted.

"A big hug to each and every team member including the support staff.

"A special thanks to the BCCI for being sensitive to our needs and providing us whatever we requested," Sehwag wrote on his twitter page.

Sachin Tendulkar meets Yuvraj Singh in London

Yuvraj Singh, recovering after his treatment in a US hospital for a rare germ cell cancer, got a morale-boosting visit by his idol Sachin Tendulkar.

The two met for an hour at an apartment of Yuvraj's friend here yesterday. Yuvi, as he is fondly called by his fans, got a warm embrace from Sachin and the two posed for photographs.

Sachin also wished Yuvraj a speedy recovery and an early return to the game.

Yuvraj's fondness for Tendulkar is well-documented and the left-hander dedicated his 2011 World Cup Player-of-the-Tournament to the senior batsman.

During the treatment in Indianapolis, Yuvraj had been paid a visit by former India spinner Anil Kumble.

Yuvraj was discharged from the hospital on March 18 after completing the third and final cycle of chemotherapy to recover from his illness.

"3rd chemo cycles over, back from hospital n I am free.

Road to recovery starts now. Can't wait to be back home," Yuvraj had tweeted after being discharged.

Yuvraj, who was in the US since February, is expected to be back on the field in the first week of May. The 30-year-old had gone bald during the treatment.

Yuvraj has not played competitive cricket since taking part in two of three home Tests against the West Indies in November last year.

He has so far scored 8,051 runs in 274 one-dayers and 1,775 runs in 37 Tests since making his international debut in 2000.

He was named Player of the Tournament in the World Cup last year for scoring 362 runs and grabbing 15 wickets in nine matches.

Marketing Tendulkar’s 100th Ton

The 10th and final Coca Cola can to honor Tendulkar’s landmark century.
Indian cricket fans were not the only ones to rejoice when Sachin Tendulkar scored his 100th century earlier this month.

There are also the many companies that had been waiting for this sporting milestone to cash in on it. Many firms, including the Indian units of Coca-Cola Co. to Adidas AG, were waiting for the little master to score another century to peg marketing campaigns to his 100th hundred. This took a lot longer than they expected – more than a year. Tendulkar, who endorses over 17 brands, ranging from biscuits to bikes, scored his 99th century in March of last year.

Multiretailer Future Group Ltd., for instance, was ready to release limited edition personal care products as part of their existing “Sach” brand. While they haven’t launched these yet, they are now offering “Sach”-branded goods like mouthwash, toothpaste, toothbrush and soap at the discounted prices, according to Devendra Chawla, a senior company official.

Coca-Cola, on the other hand, had to hold off the launch of its 10th “commemorative can” to honor Tendulkar. They finally unveiled their latest Sachin can this week. Atul Singh, President of Coca-Cola India, said in an email that Tendulkar “sits at the pinnacle of international cricket and we at Coca-Cola India compliment and salute his achievement of the 100th hundred.” The latest can, which is golden and costs 20 rupees ($0.3 dollars), honors this achievement.

Other Sachin-inspired products were also rolled out this week. On Tuesday, German sports manufacturer Adidas unveiled limited edition sneakers. “Adidas is privileged to have been a part his impossible journey,” Tushar Goculdas, the company’s brand director for India, said about Tendulkar’s latest century in an email. He expressed hope their new shoes would inspire the cricket star “to greater laurels.”

The special edition of shoes manufactured by Adidas to commemorate Tendulkar.
Available in 100 pairs, the special range of shoes are striped in red and golden, a color combination which symbolizes “passion and courage,” sentiments that they associate with Tendulakar’s performance on the pitch. The shoes are inscribed with special “Sachin Tendulkar” logos.

Sadly, not everyone can fit into Adidas’s Tendulkar shoes, which are only available in his own shoe size, U.K. size 8. The company is yet to finalize the price of the shoes and when they will be available for sale.

Aviva Life Insurance, on the other hand, is planning to launch contests open to employees and customers, which would give the winner the “opportunity to meet their icon and congratulate him in person,” said Gaurav Rajput, Aviva India’s marketing director.

Few companies have sought to market Tendulkar’s 100th ton as extensively as the India unit of Canon Inc.

Tendulkar’s 100th ton was a huge “sign of relief” for marketers, Alok Bharadwaj, senior vice president of Canon India, said in an interview.

In one of their campaigns, customers who purchase a Canon camera before April 10 can get a picture taken in Canon shops that is then framed with images from Tendulkar’s 100 centuries.

Another Canon initiative promises goodies signed by the little master to winners of a competition. Fans have to pick what they think is Tendulkar’s most-cherished century. The first 100 people to get it right get free goodies.

“Companies are well aware that his 100th century would live on forever but the marketability of the moment has a finite life,” said Mr. Bharadwaj.

But will marketing Tendulkar’s 100th ton pay off? Experts believe it will.

Chhavi Bhargava, managing director of market-research firm TNS India, said it “definitely give mileage to companies.” But she cautioned that companies can only look to reap short-term benefits, as the “hype” around his landmark century would soon fade away.

Coca Cola to roll out 7.2 lakh cans featuring Sachin Tendulkar

Coca Cola India will roll out 7.2 lakh 'golden cans' featuring batting maestro Sachin Tendulkar to commemorate his historic 100th century earlier this month.

"We have put 7.2 lakh golden cans and we don't think they will last many days," Coca Cola India - director marketing Wasim Basir said.

"Wherever we traditionally distribute cans, these cans would be available there," he added.

The 38-year-old cricketer scored his 100th international century against Bangladesh in an Asia Cup match on March 16, scoring 114 off 147 deliveries.

While nine of such cans in different colours have been launched in the markets in 2011, displaying the centuries personally picked by Sachin, the 10th limited edition Golden Can was put on hold awaiting his 100th hundred.

The golden cans will be available for Rs 20. "This is the first time in history of Coca Cola India we are honouring someone....This is the first time we have agreed to put a face on our cans," he said.

Tendulkar's achievement something superhuman: Srikkanth

Praising batting ace Sachin Tendulkar, Selection Committee Chairman Krishnamachari Srikkanth today described his achievement of hundred international tons as something superhuman and cited him as a classic example for "thriving in an imbalanced world."

Srikkanth, an ardent admirer of Tendulkar, was addressing a seminar on'Thriving in an Imbalanced World' organised by CII (Confederation of Indian Industry) here.

Lauding Tendulkar on his historic feat, he said, "A classic example for thriving in imbalanced world is Sachin Tendulkar. In 1989, when I was the captain, he was just 16 years old..... making a debut in Pakistan against Pakistan.

And there was Imran Khan, Wasim Akram.... You call that a balanced world?"

"In his first match, he gets it on his mouth, bleeds through his mouth. He does not go back. Then, he continues to play. Then, he continues, continues, continues and (is still) continuing!" he said.

Describing the challenges Tendulkar had to go through, Srikkanth said he had scored against Australia, South Africa, England and West Indies under various conditions,"all imbalanced conditions" ranging from turning wickets in India, seaming and bouncy tracks in England and Australia besides West Indian fast bowlers.

Tendulkar's record is something superhuman, he said.

Critics don't need to tell me when to retire: Sachin Tendulkar

"My critics haven't taught me my cricket," Sachin Tendulkar has said in a rebuttal to those who were calling for him to retire.

Sachin said: "The day he feels "a little less passion" when walking out to bat for India, I will give up the game" adding, "critics didn't need to tell me to do so."

Tendulkar said he had played cricket because he loved to do and there was nothing better than playing for India.

"I still get goosebumps as I stand with my teammates when the national anthem is on. I still feel the same passion when I pick up my bat and go out," he said in an interview carried in the latest issue of 'Open' magazine.

"They (critics) can question but none of them have answers to their own questions. None of them has been in my predicament and it is impossible for them to understand what I have been thinking and feeling," said Tendulkar, who scored the historic 100th international ton in the Asia Cup match against Bangladesh last week.

When asked whether the final hurdle of scoring the hundredth century was the most difficult, the veteran batsman said: "There is no doubt it was. The 100th hundred was the most difficult to get. I really don't know why but it was."

"May be because it turned into a national obsession. May be because I wasn't able to escape talk of the 100th hundred and it was affecting me at a subconscious level. May be God was trying me harder," he said.

Asked whether the thought of retiring from ODI cricket had crossed his mind after India won the World Cup last year, Tendulkar said such a thought had never occurred to him.

"A number of my friends have also asked me why I didn't retire from ODI cricket after winning the world cup, they may well be right. It would indeed have been a grand exit, emotions were running high and the timing could not have been better but to be honest such a thought never occurred to me," he said.

"There's Sir Donald Bradman and Sir Garfield Sobers, two of the greatest ever cricketers to have played the game. In my time, there have been Brian Lara, Shane Warne, Jacques Kallis, Ricky Ponting, Rahul Dravid. Each of them is a great player," Tendulkar said.

"The one thing my journey has taught me is that however good you are and however talented you are, you have to be ready to grind it out in times of difficulty. You must be prepared to work hard. Keep working hard. And harder.

"There was never and never be a shortcut to success and it is important to know this and pursue your dream with passion, determination and intensity. That has been my belief right through my career," he said.

Tendulkar said he wanted to see India playing well in Tests and be a part in the resurgence.

"I want to see India start playing well in Test matches and I would want to play a part in the resurgence. We played very good Test cricket for five to six year before we lost the series to England and subsequently to Australia.

"I can tell you losses hurt, they hurt really badly. The entire team is keen to stage a turnaround and give fans a lot more to cheer about when we play England in October/November this year. It is important to overcome the really bad phase and move on and I want to do my bit to ensure that Indian Test cricket is back on track," he explained.

Even after scoring 99 tons, scoring another one wasn't easy: Sachin Tendulkar

Master batsman Sachin Tendulkar, who returned from Dhaka on Wednesday after India's exit from the Asia Cup, said that although the pressure of scoring the hundredth ton is off, it was not easy for him to get it despite scoring 99 centuries.

"The pressure is off. It was a difficult phase and all of us had to wait for it for a long time. But it has made everyone realise, including me, that even after scoring 99 hundreds to score another one is not easy," Tendulkar said.

"Let's look forward to the next season. This season is over and I look forward to the next season," he added.

Sachin also praised Virat Kohli, who scored two centuries in the Asia Cup which include his 183 against Pakistan, but requested everyone not to pressurise him with expectations.

"I think he is a very good player. He is a brilliant player. He has done well but all I can say is don't put pressure on him. Let him play freely," he said.

He also had a word of praise for Rohit Sharma. "Rohit also batted really well. He showed a lot of composure and the way he built that partnership with Virat was really important for all of us. That partnership happened at a critical moment."

On India's exit from the Asia Cup, Tendulkar said: "We go out to win every match and sometimes it's not possible to win every match and sometimes the opposition plays better cricket than you and that is what happened. I would not want to take the credit away from them. I think they played well."

When asked if the luck didn't favour India despite beating the two stronger teams, he said: "I think overall it was good cricket but all three teams that won they have won two matches each so it's been a competitive tournament."

Humble Sachin Tendulkar still my favourite cricketer: Javed Miandad

Sachin Tendulkar's phenomenal feat of scoring 100 international centuries is unlikely to be ever broken as no other contemporary player has the calibre and the amazing fitness to play the game for more than two decades.

Ever since I saw Sachin make his debut against us, some 23 years back, I knew that he was someone destined for greater things. I have never seen anyone so devoted to the game and so hungry to score runs. So this incredible feat could have only been achieved by Sachin.

I don't think anyone needs to sing praises for Sachin, his performance speaks volumes. The way he has been performing all these years is simply amazing and is a feat of devotion, patience and super fitness.

Friday was a big day for me as a cricketer. The moment Sachin reached the milestone of scoring his 100th international century it appeared to me as if someone very dear to me had achieved this feat.

He is one of the most humble and gentleman personalities I have met in my life. My father always used to say "You give respect you get respect". To me Sachin has followed this saying to the hilt. And that is the major reason today he is at the pinnacle of his career.

But this man has not reached these dizzy heights of fame by just showing or giving respect. To me, technically he is one of the best timers in the game with a solid temperament.

Myself, Vivian Richards, Ian Chappell and many others were always keen to improvise our batting. Sachin is one of the most orthodox batsmen I have come across. His temperament is the same whether he is batting on 0, 50 or on 100 and that is what sets him apart from other great batsmen.

In 1989 India was due to tour Pakistan and we kept on hearing about this boy who had scored a triple century in India. He came and played against the likes of Wasim, Imran and Qadir and even got hit in Karachi but as far as I was concerned he was someone destined for great things.

So it doesn't surprise me that today he is the only player to have scored 100 international centuries.

Since his debut there were numerous occasions in Pakistan, India, Sharjah, Australia and England when I came across him and what impressed me the most was that every time he showed the same respect and displayed the same hunger to learn and improve that he had on his first day in Test cricket.

Over the years whenever we came across each other either in whatever role Sachin was always keen to learn and talk about cricket.

This is a trait I have found in many of the great Indian cricketers I have played against. They all want to learn from you and they give a lot of respect.

Once it was in England myself, Viv Richards an Indian friend of mine Sunil went to Lords to watch the Indian team practice and as soon as we entered the nets area, Sachin, Dravid and others wasted no time in coming to us and acknowledging our presence or discussing cricket with us.

To me Sachin has been one of the most devoted cricketers I have come across. I have never seen anyone devote so much time to cricket than Sachin.

People like to talk about him and compare him with other greats but my reasoning is simple every era has been different because cricket has changed in every decade.

What makes Sachin great is that he has just not scored runs in the sub-continent but all over the world. I watched his double hundred at Sydney and it was one of the best innings I have seen from a batsman from the sub-continent on Australian pitches.
His devotion and hunger for the game is something others can learn a lot from.

Main reason I think today he has played for so long and reached this milestone is because he has always preferred to bat in the top order and when India started playing lot of One-day internationals he immediately promoted himself to open the innings.

That is what makes a player great. The eagerness to play as many overs as possible when one gets the chance. I don't think it would have been possible for Sachin to score 100 international hundreds if he had not decided he would open in ODIs. This has given him the chance to play long innings and maximum overs.

More importantly his humble nature and the fact that his long career has largely been free of controversies have made him an idol in India.

Just how dear he is to the Indian people became clear to us in 1999 in that Kolkata Test when in a freak accident he got run out and the reaction that followed made it clear to us just how revered he is in India.

But even after that incident Sachin remained Sachin and that is why he remains my favorite cricketer. I don't see his record being broken in the near future and if anyone is going to do it he has to play continuously for 15 to 20 years and keep on batting up the order and that is a tall order despite so much cricket being played these days.

Well done Sachin, you deserve all this respect and praise.