Tendulkar about his choice of BMW.
"My association started way back in 1993 when I bought my first BMW. Since then I have had many cars from the BMW stable. My children and my wife are big fans of BMW."
Sachin is an avid auto enthusiast who is picky about his collection which includes a few models from Ferrari and big cars as well. He explains his outlook while associating with a brand like BMW.
"When you talk about a brand like BMW, you don’t think twice. You know that you are going to get amazing quality, comfort and above all, perfect safety."
BMW is the sponsor of the London Olympics and Sachin enjoys watching other sports.
"I am supporting the entire Indian Olympic squad. Unfortunately, I won’t be able to go as I have to prepare for the series in New Zealand. The training schedule has started and I will not be able to go to England. But my good wishes are always with them."